Digital Marketing Executive

Bengaluru

About

We‘re looking for minds who match the phenomenal growth attitude of the company. Built on individual initiative, raw energy and a go-getter attitude, we have a foosball table at the centre of our discussions! They say you can judge the team by its refrigerator, well at KhataBook it’s always stocked.

At KhataBook, we’re building utility solutions for the nation’s 60 million-strong SMBs sector. Our first offering – an Android App enabling businesses to digitally record the credit they extend to customers – went viral. In a matter of 6 months, KhataBook has been downloaded 7M times, more and more businesses are becoming a part of this network. Khatabook recorded transactions totalling $3 Bn in August 2019.

Some context of the market: 90% of India’s ~$1 Trillion Retail Market is controlled by traditional/unorganized sector. Which means ~$900B worth of commerce flows through ~60M small & medium shops/warehouses/kiosks/homes, scattered all over the country – from mighty metros to tiny villages. A network powered by millions of businesses, built-in turn to power these businesses – that’s our goal at KhataBook.

Why our users love us: The app effectively cuts down the receivables of merchants to half within a few weeks of onboarding them. Its users recovered approximately $5 bn stuck in credit in six months, significantly impacting India’s MSME sector.

Where we currently are: KhataBook recently closed a $25 Million Series A Round and is backed by the top investors in the business. Founded by four IIT-Bombay grads, KhataBook is led by Ravish Naresh, Co-founder and COO at Housing.com, one of India’s most significant property listing websites.

We’re a small team based in Bengaluru, funded by Sequoia, Info Edge & Y Combinator. We’re always looking for great folks to come and join us on this fantastic adventure.

Responsibilities
  • Plan and execute all digital marketing, including SEO/SEM, sms, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements 
  • Proven working experience of at least 2 years in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, sms, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with A/B and multivariate experiments
  • Experience in setting up and optimizing Google/Facebook Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Compensation

Market Rate + ESOP

Location

HSR Layout, Bengaluru

 

 

 

We’re always looking for talented people.

Send your resume to careers@khatabook.com